"Eight hours before the shoot, the core team and I all got food poisoning," Thuman revealed. But I had no clue that a plan for 75 to 80 setups a day only set the table for Murphy's Law to enter stage left. I laughed, knowing how long it takes me to set up one scene with my GoPros to film a car review. And then also, the project itself has another 15 deliverables." So the biggest challenge was knowing that we’re bringing this huge crew to Mammoth and knowing that on the day of, we’re moving through 75 to 80 setups a day to cover all the needs for the version you saw. ![]() "We wanted to constantly go from location to location to location," Thuman explained, "To put as many different exciting, thrilling, premium landscapes on screen. "There were these constant on-screen elements offered from the land," Thuman continued, "That were, not dreamlike, but the mountain getaway destination that we all kind of seek."Īctually filming two trucks wearing Vredesteins all over the Mammoth region proved massively complex, however-even more so than anyone at NativeFour, MotorTrend, or Vredestein could have imagined. Perhaps growing up in Utah helped lend Thuman the right eye to shoot those landscape-focused, outdoorsy themes, captured by the team in and around Mammoth Lakes, California "How I handled that creatively was making sure there are scenes in the film that are incredibly visually striking and slower, where you could take in the mountains or the moving water or the sunset." ![]() "Vredestein wanted to see the tires on an F-150 and a G-Wagen," Thuman began. Since this needed to make a big splash and MotorTrend is one of the most renowned automotive outlets, what better distribution network?"īut even the greatest distribution network in the world can't help a dull video sell tires, so I asked Thuman how his vision for the piece began to coalesce. ![]() "What MotorTrend brought to the deal was distribution. "They released the Pinza AT, which is the off-road tire, to make their North American debut," he replied.
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